Email Marketing Toolkit
Everything you need to know about levelling up your email marketing
Do you spend ages crafting marketing emails only to send them out and then… tumbleweed?
Despite all your time and effort do you feel like you just can’t get email marketing to work for you?
Imagine if you had an easy-to-follow guide to writing marketing emails that actually got your subscribers opening, clicking and buying.
Now that would make it all worthwhile!
The Email Marketing Toolkit
A 26-page PDF guide, email scorecard and content calendar.
With my Email Marketing Toolkit you will have all the steps to craft every part of your marketing email in a way that engages your subscribers and compels them to take action.
26 pages to guide you through the entire email writing, sending and reporting process.
The Subject Line Vault
Emoji Guide
Email calls-to-action copywriter
Email structure examples
Signature options
Pre-send checklist
Post-send scorecard
Monthly planning calendar
I’ve been a digital marketer for 12 years now and as well as writing my own high-performing email marketing campaigns, over the years I’ve planned, written, sent and reported on thousands of emails for the companies I’ve worked with.
The steps and examples in this Toolkit are the culmination of everything I’ve discovered for myself during my marketing career and what I’ve gleaned from my research of the email marketing greats (I subscribe to A LOT of lists).
These templates and techniques are those that I use myself and I couldn’t do my job successfully without them.
“I first implemented Kelly’s techniques on email headlines and it made an immediate difference. Whether you’re new to this marketing stuff or a pro, you need this. I can tell you it speeds up conversions and I ain’t going back to my old tricks.”
Natalie Fenning, Copywriter @ FenningCopy”
Natalie Fenning, Copywriter @ FenningCopy
If you’re ready to master everything from:
Writing the perfect subject line
Structuring your email in a way that engages the reader
Driving traffic back to your website
And learning from your results to improve as you go, then my Toolkit is for you!
Tap into my knowledge that I’ve gained over the past 12 years.
You might be thinking…
“Is this Toolkit for me?”
“Will using this Toolkit make my email marketing successful?”
Or “How will I know if this will work for me?”
These are all the right questions to be asking yourself! It’s a big step to pay for something to move your business forward and of course you want to spend your money on the right thing.
There’s gold in your list
If you’re already sending out marketing emails, you’ve recognised the power in that mailing list of yours. It takes time to build a subscriber base and commitment to regularly communicate with that audience.
By investing your time and energy into email marketing, you’ve already made a smart move for your business. If you now download this Toolkit and follow the tried and tested methods within, you’ll be taking your email marketing to the next level and will start to see your hard work pay off.
Your Toolkit Creator
Hello! I’m Kelly Cookson and I set up Cheer Up Marketing because I wanted more flexibility in my working life since having my daughter. I also want to take some of the mystery out of digital marketing and make it more accessible for beginners and small businesses.
When I first started my marketing career, checking performance of email campaigns and website traffic in Google Analytics quickly got me hooked onto digital marketing. I’ve worked in this area for 12 years now, running many exciting projects and international campaigns, making some long-lasting partnerships along the way.
I’m a big believer in email marketing - there’s so much value in building your own email list. I encourage you to work on growing your list and growing engagement with your subscribers. This Toolkit will definitely help you on the engagement front.
Digital marketing is what I love to do – I’m here to help you cheer for your business in the online space.