Privacy

PRIVACY POLICY

Cheer Up Marketing Ltd incorporated and registered in England and Wales with company number 13649474 whose registered office is at Office 3, The Old Bank, 2 Nottingham Road, Daybrook, Nottingham. NG5 6JQ, a brand by Kelly Cookson is referred to as, “we”, “us”, “our” and the “owner”.

WHAT IS THIS PRIVACY POLICY FOR?

This privacy policy provides you with information about your data. This includes what personal data we collect when providing services, how we use your data, how we ensure your privacy is maintained and your legal rights relating to your personal data.

It also sets out the obligations and requirements of the users of www.cheerupmarketing.com (“the Website”) and the Website owners. Furthermore, the way the Website processes, stores and protects user data and information will also be detailed within this policy.

THE WEBSITE

The Website and its owner take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. The Website complies with all applicable Data Protection Legislation for user privacy.

We may change this privacy policy from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy policy for changes whenever you visit the Website.

PERSONAL DATA WE MAY PROCESS

Personal data that we’ll process in connection with all our services, if relevant, includes:

·      Personal and contact details, such as title, full name, email address, date of birth, contact details, address and contact details history;

·      Records of your contact with us such as via phone or email, or if you get in touch using our online contact form;

·      Products and services you have purchased from us, as well as have been interested in and the associated payment methods used; and

·      Marketing to you and analysing data, including a history of those communications, whether you open them or click on links, and information about products or services we think you may be interested in, and analysing data to help target offers to you that we think are of interest or relevance to you.

Any personal data we collect about you will come either from you directly i.e. through online sign ups, any person who may have referred you to us, or indirectly from browsing our website, advertising or publicly available personal data including information shared on social media platforms such as Twitter, Instagram and Facebook.

This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this policy. 

Please note the Website is not intended for children and we do not knowingly collect data relating to children.

HOW WE MAY USE YOUR DATA

We use your personal data, including any of the personal data listed in the “Personal Data we may process” section above, for the following purposes:

·      Assessing an enquiry for a product or service, including considering whether or not to offer you the product or service;

·      Managing any aspect of the product or service;

·      To improve the operation of our business;

·      For management and auditing of our business operations including accounting;

·      To keep records of our communications with you;

·      For market research and analysis and developing statistics;

·      For email and direct marketing communications and related profiling to help us decide whether certain products and services are relevant to you. We may send marketing to you by email, phone, post, social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match);

·      To provide personalised content and services to you, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show you on our digital channels;

·      To develop new products and services and to review and improve current products and services; and

·      To comply with legal and regulatory obligations.

LEGAL GROUNDS FOR PROCESSING YOUR PERSONAL DATA

We rely on the following legal bases to use your personal data:

1. Where it is needed to provide you with our products or services, such as:

a)     Assessing an enquiry for a product or service you hold with us, including considering whether or not to offer you the product or service;

b)    Managing products and services you have purchased from us; and

c)     All stages and activities relevant to managing the product or service including enquiry, administration and management of accounts.

2. Where it is in our legitimate interests to do so, such as:

a)     Managing your products and services relating to that and updating your records;

b)    For management and audit of our business operations including accounting;

c)     To keep records of our communications with you;

d)    For market research and analysis and developing statistics;

e)    For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and services. We may send marketing to you by email, phone, post and social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match);

f)      For email marketing communications to provide you with relevant information and offers occasionally;

g)     Where we need to share your personal information with people or organisations in order to run our business.

3. To comply with our legal and regulatory obligations.

4. With your consent or explicit consent for direct marketing communications.

SHARING YOUR DATA

We may share information with the following third parties for the purposes listed above:

·      Governmental and regulatory bodies such as HMRC and the Information Commissioner’s Office.

·      Other businesses needed in order to fulfil our services or products, such as suppliers or outsourcing companies.

STORING YOUR DATA

We may use third party tools to store your personal data and keep your information safe, such as a CRM system, cloud storage or email marketing software, as well as our own hard drives and data storage systems. These are password-protected for security.

PROVIDING US WITH YOUR PERSONAL INFORMATION

We’re unable to provide you with our products or services if you do not provide certain information to us. In cases where providing some personal information is optional, we’ll make this clear.

You should tell us of any change in your contact details so that we can update our records. Please do so using the details in the Contact Us section of the Website. We’ll then update your records if we can. 

We may use your home address, phone numbers, email address and social media or digital channels (for example, Facebook, Google and message facilities in other platforms) to contact you according to your marketing preferences. You can stop our marketing at any time by contacting us using the details below or by following the instructions in the communication.

DATA RETENTION

Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:

·      For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations and accounts; and/or

·      For as long as we provide goods and/or services to you and then for as long as someone could bring a claim against us.

Notwithstanding the above, we will hold your data for a maximum of 6 years (if necessary). 

YOUR RIGHTS UNDER DATA PROTECTION LAW

You have rights under Data Protection legislation. Please contact us if you wish to use any of them. 

·      The right to be informed about the processing of your personal information.

·      The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.

·      The right to object to processing of your personal information.

·      The right to restrict processing of your personal information.

·      The right to have your personal information erased (the “right to be forgotten”).

·      The right to request access to your personal information and to obtain information about how we process it.

·      The right to move, copy or transfer your personal information (“data portability”).

·      Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you.

·      You also have the right to lodge a complaint with the Information Commissioner’s Office. You can find further information, including contact details at https://ico.org.uk.

·      You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests.

Individuals can find out if we hold any personal information by making a ‘subject access request’(“SAR”) under Data Protection legislation. If we do hold information about you we will:

·      Give you a description of it;

·      Tell you why we are holding it;

·      Tell you who it could be disclosed to; and

·      Let you have a copy of the information in an intelligible form.

You can contact us or make an SAR by going to the Contact Us section of our website to exercise these rights or by using the contact details below.

COOKIES

We use cookies on the Website. For more information on cookies, please see our cookie policy.

CONTACT US

We ensure that the personal data of our clients is protected and that we comply with relevant Data Protection legislation.

If you have questions about this Privacy policy or your rights, you may contact us at kelly@cheerupmarketing.com

POLICY UPDATES

This policy was last updated on 1st July 2024.