If your subject line sucks, very few people will read your email. Which is frustrating because it takes time and effort to write a really good email! You deserve to have people open and read your stuff.
To help you improve your open rates, I’ve compiled a list of my best performing subject lines from November 2024. Take note of the wording, length and my sparing use of emoji.
I planned to send a lot of emails early on in November because I wanted to warm up my list and get the sales in before everyone’s inboxes went wild with Black Friday offers.
I was promoting a free masterclass, a low ticket accountability group and an early bird offer for my January MiniMind.
I also found the time to share value and advice with my list in between selling.
My best-performing email subject lines
1. crying 😭 [41%]
This was a storytelling email about some personal troubles that segued into a pitch for my MiniMind.
2. no one’s buying [39%]
Another promo email for the MiniMind. This one spoke to the current struggles my ideal client is experiencing with slow sales.
3. £500 MiniMind V 10k Mastermind [40%]
Does what is says on the tin. Comparing my MiniMind to more expensive mentoring options.
4. details for tomorrow's live session [41%]
This email was promoting my free masterclass to folks on my list who had not registered yet.
5. Our call on Monday [42%]
Again, this was an email to folks who had not yet registered for my free masterclass. The subject line got the open as people wondered what call I was referring to.
6. (no subject) [50%]
Uh oh! Did I make a mistake? No. I did this on purpose and it will work for you as well BUT you can’t do this more than a couple of times a year.
7. Bad start? Me too 😢 [47%]
Another email promoting my free masterclass. This one plays to the irresistible nature of reading bad news.
8. how I went from £37k ➡️ £106k [46%]
Money talk gets the opens. Even though some people tell me they don’t like reading about “I made 6-figures”, they still open and buy from emails talking about this.
9. 4 BIG mistakes I made [44%]
Another one playing on the fact that we LOVE to read about things going wrong and people making mistakes.
10. 💌 £60k in 2025? [45%]
More money talk. Sorry, not sorry. This email was promoting my free masterclass.
11. 🚨 Pod Final Call [42%]
Does what it promises. My Productivity Pod was closing so I needed to remind my list to buy now if they want to join.
12. 💌 6 weeks [46%]
Productivity Pod promo email. I’ve been testing the love letter emoji as my “calling card” on my emails.
13. 6 steps ➡️ 20 hr week [45%]
A nurture email pointing to a popular blog I wrote on this topic. Loads of tips. Builds authority.
14. Pod OPEN [44%]
Productivity Pod promo email. My list knew this was coming. Links to checkout.
15. 🎉 £20 Pod opens Monday [43%]
Productivity Pod promo email. Pointing people to buy now as we start Monday.
16. glacial pace [47%]
Curiosity subject line. Also to promote the Productivity Pod.
17. priorities [42%]
Another promo email for the Productivity Pod. I love a one-word subject line!
18. Pod [43%]
Can you come up with a shorter subject line? I love the one-word subject lines AND I love short words even more. Stands out in the inbox.
How many emails did I send in one month?
I sent 36 marketing emails in November. Which is quite a lot but not everyone got all of them because I segment my list and send more emails to the most engaged subscribers.
I also exclude subscribers from promo emails when they have bought the thing or signed up for the freebies.
Use these 18 email subject lines as inspiration
Feel free to use my subject lines as inspiration for your own emails. I recommend waiting 48 hours to take your open and click stats.
Test what works for you and do more of that!
Can you apply some of my best practices to your next subject line? I hope so!
If you want a more detailed breakdown of how to create irresistible subject lines, download my free guide: 10 Subject Line Tactics To Get Your Emails Opened.