The worst email I’ve ever received
My email address is freely available via my Instagram account because I want people to be able to contact me - I’m friendly like that. 😊
However, some people think the fact that they can access my email in that way gives them a free pass to send me spam emails.
I get a few emails per week from Instagrammers offering to help me grow my audience (because “Your account is amazing and it’s such a shame you don’t get the engagement you deserve” - ERR, RUDE! I get plenty of engagement, thanks).
Even weirder, more than once I’ve been offered work as an influencer for gym leggings. 😳
Usually I delete these email intrusions, sometimes if I’m not feeling so generous, I report them as spam.
Buh bye.
Last week I got a SERIES of emails that actually made my blood start to boil.
They were from some guy who has a marketing blog platform and he informed me that he’d found my email address on Instagram and subscribed me to receive all the notifications for new blogs posted as it’s something I’ll be interested in.
EVERY TIME A NEW BLOG WAS POSTED, I GOT AN EMAIL.
😡😡😡
Apart from this being against all kinds of data protection rules, I DECIDE what I’m interested in, thanks.
I was busy at the time so I starred the email, promising I’d come back to it and give him a piece of my mind.
*Fuming*
In the end, I decided not to use my copywriting powers in anger and simply reported all the emails as spam and moved on.
BREATHE OUT...
However awesome you think your content is, you can’t FORCE people to read it. Of course you know that and you’d never spam anyone. 😇
It did get me thinking about how frustrating marketing can feel when it’s a bit of a slow burn. Carefully curating content, growing your list and audience and making sure everything you put out there is on plan and on message.
I get why people opt for the ‘spray and pray’ approach to get as many eyeballs (even angry ones) on their content.
So, when you’re feeling like things aren’t moving as fast as you’d like, know that by doing it properly - you are on the right track. Keep at it.
If you’re feeling like your email marketing has gone off the boil a bit, your content creation is like getting blood out of stone or you find yourself lost in procrastination forest, I’m here to help.
Book a call with me if you’d like a session on how to do email marketing RIGHT and in a way that feels EASY and even… FUN.
“Easy” is super important and that’s why my tuition includes email templates, planning guides and oodles of encouragement. 📖📚📝
You won’t ever need to ‘spray and pray’ (EWWWW) after working with me. It’ll be more like ‘send and receive’ as you create campaigns that bring results. 📬
If you’d like to chat with me over a cuppa about your options, send me a message via my email marketing discovery call form here.