The Cheer Up Marketing Blog
I’ve previously blogged about how to get started with asking clients for testimonials to put on your website and the importance of having these client case studies available for prospective customers to read. This blog post goes one step further to provide a question template for service-based businesses to use when interviewing clients for case studies.
One of the best pieces of collateral to have in your marketing suite is a case study or testimonial from a happy customer. The more case studies you can write that cover the full range of what you do for your clients, the better placed you will be to convert leads into paying customers. This of course takes some time and effort to do but the reward is worth it.
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