Marketing strategy

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How I Started Selling Subscriptions Online [Part Two] - My Social Media Promotion Of This New Subscription Business Model

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How I Started Selling Subscriptions Online [Part Two] - My Social Media Promotion Of This New Subscription Business Model

Alongside email marketing, I used Instagram, Facebook and LinkedIn to promote and make sales of my new marketing subscription service, The Spark. In this blog I share the strategy I used across those channels and the results I got in terms of engagement and sales.

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How I Started Selling Subscriptions Online [Part One] - My Email Marketing Launch For This New Subscription Business Model

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How I Started Selling Subscriptions Online [Part One] - My Email Marketing Launch For This New Subscription Business Model

In July 2023, I launched a new marketing subscription service called The Spark. This was a brand new business model for me as I had never offered an online subscription before. In this blog, I share the basics of how I launched this new subscription service to my email list.

The benefits of hiring a marketing consultant

The benefits of hiring a marketing consultant

How do you know that hiring a marketing consultant is the right move for your business? In my experience, a freelance consultant can be the perfect fit for you if you’ve recognised that you need to do more marketing activity to progress your business but you can’t commit to hiring a full-time marketing employee. Read on to discover more benefits.

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How to get customer testimonials | Use my example wording as a template

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How to get customer testimonials | Use my example wording as a template

One of the best pieces of collateral to have in your marketing suite is a case study or testimonial from a happy customer. The more case studies you can write that cover the full range of what you do for your clients, the better placed you will be to convert leads into paying customers. This of course takes some time and effort to do but the reward is worth it.

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How to write a blog in less time – Don’t start writing before you read this!

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How to write a blog in less time – Don’t start writing before you read this!

If you’re a small business owner or manager with a website, you’ve probably heard that having a blog on your site is good for SEO and getting more traffic to your site via Google. Over the years I’ve worked on hundreds of blogs for various businesses and I can confirm it can be a time-consuming task!

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15 tips for marketing to Gen Z

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15 tips for marketing to Gen Z

Just when you think you’ve got to grips with marketing to Millennials, along comes a new cohort which requires a re-think of your marketing tactics! Hello, Gen Z! Who are they and what marketing tactics should you use to engage with them? This blog explains all and provides some practical tips.

 
 

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