When you’re busy running a business, writing a weekly email newsletter can feel like an overwhelming task. But what if I told you there's a simple schedule you can stick to which will give your emails the best chance of being opened and read?
The fact is your audience is probably receiving a lot of emails every day. To get your emails opened, you need a consistent and strategic sending schedule. The key is to pick a day and time when your ideal client is most likely to check their inbox. Consistency is your best friend here.
How To Find The Best Time To Send Your Email Newsletter
Instead of randomly sending emails and hoping for the best, consider your audience's habits. When are they most likely to be engaged? Are they early risers? Do they check their emails during lunch breaks? Once you've identified the optimal time, stick to it.
For the past five years, I've found that sending emails on Tuesdays and Thursdays early in the morning works best for me. This schedule has consistently resulted in higher open rates over a 48-hour period compared to sending emails later in the day or on less effective days like Mondays and Fridays.
Here’s my email schedule which has served me well for 5 years now:
📧 Tuesday 6.45am
📧 Thursday 6.45am
Why Timing Of Your Email Send Matters
Why are Mondays and Fridays less effective for me? My ideal clients are business owners. Mondays are often filled with catching up and planning for the week, making it easy for emails to get ignored or deleted. Fridays are when my people are winding down and preparing for the weekend, or they aren’t working at all.
By sending emails early in the morning on Tuesdays and Thursdays, I’m catching my audience when they're fresh and ready to engage. This means my emails sit at the top of their inboxes, increasing the chances of them being read.
A Sales Email Schedule Is Different
Of course, there are exceptions to every rule. When you're in sales mode or running a promotion, you'll naturally need to increase your email frequency. If you've ever gone through one of my freebie funnels, you'll know exactly what I mean. During those periods, you'll receive more emails to maximise engagement and drive conversions.
However, once the promotion is over, it's essential to return to your regular newsletter schedule. This consistency helps build trust and keeps your audience engaged without overwhelming them.
Practical Takeaways To Create Your Perfect Email Newsletter Schedule
So, what can you take away from this? Here are a few key points to remember:
Consistency is crucial: Choose a specific day and time to send your emails and stick to it.
Know your audience: Understand their habits and preferences to determine the optimal sending time.
Test and refine: Experiment with different sending times and days to see what works best for your audience.
Adjust for promotions: Increase email frequency during sales periods, but return to your regular schedule afterward.
By implementing these strategies, you can significantly improve your email marketing results and build a stronger connection with your audience. Remember, it's not just about what you send, but when you send it.
If you have a small email list or you’re starting from scratch, I will help you to quickly grow this list with freebies inside Electric Email. You can join now for £99 and get instant access to my Fast Freebie tutorials and templates.