live

Is going live on Facebook worth it?

Is going live on Facebook worth it?

Six weeks ago, I’d never live streamed on social media. I’ve had Facebook for over a decade and Instagram for about six years and I’d never felt compelled to press the Live Video button and talk in real time to my followers.

Fast forward to today and for the past five weeks I’ve done a live video on Facebook every single working day. That’s 18 live streams!

So what changed? Why am I going live all of a sudden and what have I learned from going live every day?