social media

9 ways to increase your LinkedIn post engagement

9 ways to increase your LinkedIn post engagement

The thing about LinkedIn is it’s a social media channel just like Facebook and Instagram and that means you are a slave to the algorithm just as you are on those other channels. Taking into account what LinkedIn has said about its algorithm, in this blog I describe 9 ways to increase your LinkedIn post engagement organically for free.

Why Email Marketing is the best marketing channel

Why Email Marketing is the best marketing channel

This blog could also be called ‘Email Marketing vs Social Media’ as it does quite often come down to that comparison!

Email often gets overshadowed by social media. We are all addicted to social and checking our emails perhaps doesn’t deliver that same dopamine hit but despite not being quite so compulsive, email DOES still work in 2020 and it’s not going anywhere.

Here are 8 reasons why email marketing is the best marketing channel.

Is going live on Facebook worth it?

Is going live on Facebook worth it?

Six weeks ago, I’d never live streamed on social media. I’ve had Facebook for over a decade and Instagram for about six years and I’d never felt compelled to press the Live Video button and talk in real time to my followers.

Fast forward to today and for the past five weeks I’ve done a live video on Facebook every single working day. That’s 18 live streams!

So what changed? Why am I going live all of a sudden and what have I learned from going live every day?