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5 ways to get better returns on your email marketing

5 ways to get better returns on your email marketing

I’ve been talking a lot about how great email marketing is lately and I thought it was time I backed up my enthusiasm with some stats. I went looking around the Internet in search of the ROI figures for email marketing in 2020 and to find what the email pros are doing to get the best results. Here are my findings.

Email List Building: Using a Facebook group to grow your email list

Email List Building: Using a Facebook group to grow your email list

A Facebook group is the perfect way to grow your email list because you can create a community that attracts your ideal clients and convert them to subscribers from there. When starting a Facebook group, you need to be really clear on who the group is for and what problem the group will solve for them. You also need to maximise the opportunities that you give to subscribe to your email list. Read on for my advice.

Email List Building: Opt-in Freebie Ideas

Email List Building: Opt-in Freebie Ideas

When you’re trying to grow your email list, something you can do to speed up the process AND attract the right subscribers, is to offer something of value for FREE in exchange for an email address.

It can be something really simple and before you overthink it, you probably don’t have to do much work to create it. It may be something you already have that can be packaged up into a PDF or a template of some kind, ready to send out on email.

Here are some opt-in freebie ideas for you to use.