ROI

5 ways to get better returns on your email marketing

5 ways to get better returns on your email marketing

I’ve been talking a lot about how great email marketing is lately and I thought it was time I backed up my enthusiasm with some stats. I went looking around the Internet in search of the ROI figures for email marketing in 2020 and to find what the email pros are doing to get the best results. Here are my findings.

Why Email Marketing is the best marketing channel

Why Email Marketing is the best marketing channel

This blog could also be called ‘Email Marketing vs Social Media’ as it does quite often come down to that comparison!

Email often gets overshadowed by social media. We are all addicted to social and checking our emails perhaps doesn’t deliver that same dopamine hit but despite not being quite so compulsive, email DOES still work in 2020 and it’s not going anywhere.

Here are 8 reasons why email marketing is the best marketing channel.