The Cheer Up Marketing Blog
There are so many metrics you can choose to track for your website - especially if you have Google Analytics set up. It can quickly get overwhelming and become such a big task that you can be forgiven for putting it off and failing to track anything!
In this blog I am sharing five things you should track on your website each month which will give you some great insights to act on. I’ll tell you how to do that as we go through each metric.
In this blog I’m going to help you with one thing that should be a regular on your marketing housekeeping ‘to do’ list: updating your website content and calls-to-action. Here’s how to focus your efforts on updating the website pages that will give you the biggest return for your time investment. It’s all about helping you to convert website traffic into leads and customers.
If you’ve got a website, chances are you invested the time, energy and money into it with the hope that it would do something positive for your business. The bad news is that positive action isn’t going to come from your target customers with a website that is passive. Whether your website is there to sell something, generate leads for your business or simply to spread your message, you need to use a Call to Action (CTA) to achieve that goal.
It takes a lot of work to keep evolving your website content and consistently adding new blog posts. In the seemingly never-ending race to catch, overtake and keep in front of your competitors content-wise, it is all too easy to focus on continuing to produce new blogs and forget about updating all the existing blog posts on your website.
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