The Cheer Up Marketing Blog
I’ve chosen 5 tips you can apply to your email marketing to improve its performance. I have done a LOT of investigation into what makes an awesome marketing email and I subscribe to many, many marketing lists. I see what the masters are doing and I’m sharing some of those techniques with you here. These tips are ones you can apply fairly easily to your next marketing email and I encourage you to do so.
In this blog I’m going to help you with one thing that should be a regular on your marketing housekeeping ‘to do’ list: updating your website content and calls-to-action. Here’s how to focus your efforts on updating the website pages that will give you the biggest return for your time investment. It’s all about helping you to convert website traffic into leads and customers.
If you’ve got a website, chances are you invested the time, energy and money into it with the hope that it would do something positive for your business. The bad news is that positive action isn’t going to come from your target customers with a website that is passive. Whether your website is there to sell something, generate leads for your business or simply to spread your message, you need to use a Call to Action (CTA) to achieve that goal.
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