content creation

9 ways to increase your LinkedIn post engagement

9 ways to increase your LinkedIn post engagement

The thing about LinkedIn is it’s a social media channel just like Facebook and Instagram and that means you are a slave to the algorithm just as you are on those other channels. Taking into account what LinkedIn has said about its algorithm, in this blog I describe 9 ways to increase your LinkedIn post engagement organically for free.

How long should your marketing emails be?

How long should your marketing emails be?

I get asked this question a lot and I’m not going to be one of those annoying people who simply says: It can be as long as it needs to be.

I know you want straight answers so I’m going to give you something solid to aim for AND I’m going to base it off my own experience.

When writing marketing emails to build a connection with your subscribers, you don’t focus on selling immediately. You’ll need to use the art of storytelling to help your readers to know, like and trust you. This will build up over time, so you need to be consistent in sending out your emails to keep the momentum going.

How to do a content audit for your blog - my simple process

How to do a content audit for your blog - my simple process

It takes a lot of work to keep evolving your website content and consistently adding new blog posts. In the seemingly never-ending race to catch, overtake and keep in front of your competitors content-wise, it is all too easy to focus on continuing to produce new blogs and forget about updating all the existing blog posts on your website.

45 blog topic ideas for your small business

45 blog topic ideas for your small business

Whether you are new to blogging or a seasoned blog poster, continually coming up with ideas for blog posts is hard work. Maybe you are overwhelmed by the sheer volume of topics you could write about or perhaps you’re staring at a blank Word doc with no clue where to start or what would be interesting to your audience. The blogging struggle is real!