lead generation

10 email subject line styles and tactics to increase your open rate

10 email subject line styles and tactics to increase your open rate

It’s fair to say that when sending marketing emails, the subject line is a crucial element - arguably THE most crucial element. If you can’t catch the recipient’s attention in a crowded inbox, the email won’t be opened. I’ve compiled these 10 ways to make your email subject lines stand out and create interest.

How to create strong calls to action for your website

How to create strong calls to action for your website

If you’ve got a website, chances are you invested the time, energy and money into it with the hope that it would do something positive for your business. The bad news is that positive action isn’t going to come from your target customers with a website that is passive. Whether your website is there to sell something, generate leads for your business or simply to spread your message, you need to use a Call to Action (CTA) to achieve that goal.

How to write a blog in less time – Don’t start writing before you read this!

How to write a blog in less time – Don’t start writing before you read this!

If you’re a small business owner or manager with a website, you’ve probably heard that having a blog on your site is good for SEO and getting more traffic to your site via Google. Over the years I’ve worked on hundreds of blogs for various businesses and I can confirm it can be a time-consuming task!