The Cheer Up Marketing Blog
This blog could also be called ‘Email Marketing vs Social Media’ as it does quite often come down to that comparison!
Email often gets overshadowed by social media. We are all addicted to social and checking our emails perhaps doesn’t deliver that same dopamine hit but despite not being quite so compulsive, email DOES still work in 2020 and it’s not going anywhere.
Here are 8 reasons why email marketing is the best marketing channel.
A Facebook group is the perfect way to grow your email list because you can create a community that attracts your ideal clients and convert them to subscribers from there. When starting a Facebook group, you need to be really clear on who the group is for and what problem the group will solve for them. You also need to maximise the opportunities that you give to subscribe to your email list. Read on for my advice.
When you’re trying to grow your email list, something you can do to speed up the process AND attract the right subscribers, is to offer something of value for FREE in exchange for an email address.
It can be something really simple and before you overthink it, you probably don’t have to do much work to create it. It may be something you already have that can be packaged up into a PDF or a template of some kind, ready to send out on email.
Here are some opt-in freebie ideas for you to use.
I get asked this question a lot and I’m not going to be one of those annoying people who simply says: It can be as long as it needs to be.
I know you want straight answers so I’m going to give you something solid to aim for AND I’m going to base it off my own experience.
When writing marketing emails to build a connection with your subscribers, you don’t focus on selling immediately. You’ll need to use the art of storytelling to help your readers to know, like and trust you. This will build up over time, so you need to be consistent in sending out your emails to keep the momentum going.
Six weeks ago, I’d never live streamed on social media. I’ve had Facebook for over a decade and Instagram for about six years and I’d never felt compelled to press the Live Video button and talk in real time to my followers.
Fast forward to today and for the past five weeks I’ve done a live video on Facebook every single working day. That’s 18 live streams!
So what changed? Why am I going live all of a sudden and what have I learned from going live every day?
There are so many metrics you can choose to track for your website - especially if you have Google Analytics set up. It can quickly get overwhelming and become such a big task that you can be forgiven for putting it off and failing to track anything!
In this blog I am sharing five things you should track on your website each month which will give you some great insights to act on. I’ll tell you how to do that as we go through each metric.
I’ve chosen 5 tips you can apply to your email marketing to improve its performance. I have done a LOT of investigation into what makes an awesome marketing email and I subscribe to many, many marketing lists. I see what the masters are doing and I’m sharing some of those techniques with you here. These tips are ones you can apply fairly easily to your next marketing email and I encourage you to do so.
It’s fair to say that when sending marketing emails, the subject line is a crucial element - arguably THE most crucial element. If you can’t catch the recipient’s attention in a crowded inbox, the email won’t be opened. I’ve compiled these 10 ways to make your email subject lines stand out and create interest.
In this blog I’m going to help you with one thing that should be a regular on your marketing housekeeping ‘to do’ list: updating your website content and calls-to-action. Here’s how to focus your efforts on updating the website pages that will give you the biggest return for your time investment. It’s all about helping you to convert website traffic into leads and customers.
If you’ve got a website, chances are you invested the time, energy and money into it with the hope that it would do something positive for your business. The bad news is that positive action isn’t going to come from your target customers with a website that is passive. Whether your website is there to sell something, generate leads for your business or simply to spread your message, you need to use a Call to Action (CTA) to achieve that goal.
How do you know that hiring a marketing consultant is the right move for your business? In my experience, a freelance consultant can be the perfect fit for you if you’ve recognised that you need to do more marketing activity to progress your business but you can’t commit to hiring a full-time marketing employee. Read on to discover more benefits.
It takes a lot of work to keep evolving your website content and consistently adding new blog posts. In the seemingly never-ending race to catch, overtake and keep in front of your competitors content-wise, it is all too easy to focus on continuing to produce new blogs and forget about updating all the existing blog posts on your website.
Whether you are new to blogging or a seasoned blog poster, continually coming up with ideas for blog posts is hard work. Maybe you are overwhelmed by the sheer volume of topics you could write about or perhaps you’re staring at a blank Word doc with no clue where to start or what would be interesting to your audience. The blogging struggle is real!
I’ve previously blogged about how to get started with asking clients for testimonials to put on your website and the importance of having these client case studies available for prospective customers to read. This blog post goes one step further to provide a question template for service-based businesses to use when interviewing clients for case studies.
One of the best pieces of collateral to have in your marketing suite is a case study or testimonial from a happy customer. The more case studies you can write that cover the full range of what you do for your clients, the better placed you will be to convert leads into paying customers. This of course takes some time and effort to do but the reward is worth it.
If you’re a small business owner or manager with a website, you’ve probably heard that having a blog on your site is good for SEO and getting more traffic to your site via Google. Over the years I’ve worked on hundreds of blogs for various businesses and I can confirm it can be a time-consuming task!
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